Perhaps you've never, you simply watched thecaptions and things like this? I do. I grab myself. I'm like, why did not it flip ? But it's so much better with salad. Right. Nonetheless, it's like individuals consume at various times. Um, but what I found is if you can hook them, if you can find that hook, while it's about Facebook, on Youtube, on Instagram, you actually have them for 20 seconds and 20 seconds should be your gold. It is like you have to reinforce that hook or you have to strengthen what your value proposition is to get them in, while it's a name or a thumbnail or however you are pulling them into that video. You have to reinforce that since if you don't, you are going to get the hockey stick effect. That means you know, and you not going to have anyone watching it.
Or even linkedin. Yeah. And so that's part of the prep preparatory stage? And what we're attempting to do is figure out, okay, here is what will work on Instagram. Now maybe there's something or a hook which's a little bit better on Facebook and here is something. So that you can really have the meat of this content be the same. But you are actually shooting on the video, how it's actually delivered is a little bit different. And that's where you are actually planning, uh, you know, the various ways to really connect on various platform.
It needs to be changed and you may share it on different platforms, although for me it's like you have articles. Yeah. Since the way that you view on Instagram is different. How you see on Facebook and you view on Youtube, how different, how you view onLinkedin or even Twitter. And in the end of the day, what we will need to do would be to understand how folks consume content on this , that stage and make content that would really work. That, and uh's, that's the difference. You can go through precisely the production and say, fine, I can take some of this. It is like you may have a 10 minute video on youtube, however you're going to only slice out possibly two minutes or three minutes on, on Facebook since it is going to perform a lot better like that.
So when you actually have these bullet points of things that would really get there, get there, get them something that's going on, I then try to consider what value can you actually bring that individual. So there you can actually bring value. Uh, with movie content you may expect, you can educate or educate, entertain, and sometimes when you're really good you can do all three at the same time or you can get two of them. That is when you're really, really good when you're actually giving it lots of thought in it. Now that being said, once you do so, I attempt to figure out which value you are likely to bring to your intended audience. Yeah. And I attempt to attract those bullet points then bring some kind of value. So whether it is like creating loyalty to his staff or talking how bad the other team is, that is some value he'll actually find.
Yeah, for example, such as the video part of the video editing is indeed critical. It can either make or break a video. It doesn't matter how amazing your script is. It doesn't matter how amazing your manufacturing as well as your camera is. Really where it the rubber meets the road to find out whether it's going to work or not, the editing is. And for mepersonally, as soon as you're able to do it, it is worth the resources worth the moment. When you put it together, it will convert a lot higher. Um, which at the end of the day, that's by far uh, you know, the prep stage and it is similar to the execution point to the editing has become the most crucial.
So Darryl, in the very first video we discussed briefly on the sort of video content you should be generating, what favor for anybody that didn't see that or just to refresh some memories, which type of video? What type of video is that, if there's 1 movie you need to create um, as a business? Yeah, for me personally it is a social video and just two to sort of take a bit further then, um, and sort of remind everybody what type of video that's. Can you describe what a movie that is societal is, but that type of video is so important?
So is that all for production? You know, like a great deal of people put a great deal of thought in how things come together and like what kind of camera to use and so forth etc. However, I think for me it's like be elastic. Although we prepared, when you're actually doing the movie you have a script and have like that you're going to have things. They're like, oh, this would be a lot better if we did this and you also know, take variants. Like you've got time, simply shoot some different variants. Hey, maybe this will work better than this. And you know, that can aid you with the, the post production stage.
The post production is probably the most important aspect of getting a really good piece of video on the market. And the reason is because you put a lot of effort in preparing, you spend a lot of time doing production, but really where the magic is is actually getting the elements that will really engage. And also the edit itself, um, is pacing can be created by you and that pacing will keep people's attention the whole time. Like we're uh, 1 thing I look at is, we are working to determine how we are going to disperse it. We would do it otherwise compared to Facebook. As an instance. We would be nine ratio on youtube, in a 16 because that's the way it is on youtube. Right? And, and then to, uh, we would not necessarily burn off in our captions. We would just upload caption files.
Alright. So prepared created the movie. So we simply don't load it. Yep. That you'd say most of the individuals and say, alright that supply
Concerning create one of them? Yeah. Rather than preparing and it's really interesting because a great deal of people, they're more about doing. And I discovered that if you wish to succeed, it the way you're going to execute it. So I like to start to determine why I am creating the video. It should have a purpose. Um, I think it would be pertinent to really have you proceed through this process. What exactly does that sound good? Okay. Let's just say that you are attempting to sell some mix. Okay. And you are trying to sell it on social media. You have some product or whatever. Okay. Tell me someone that you know well. My brother and David, um, besides Joey. Okay. So your, your brother David. Okay. Chris. Brother Chris.
But on Facebook we would like to burn it in because some people do not have that option on and you also want to be certain that when they are scrolling through it, you're grabbing that focus. So he is like, really? Exactly. And it's similar to the ratio to like on Facebook, we wish to be a one by one ratio of square ratio. Right? So what elements which we may actually add to that file? Can it be like to make it more of a meme where we are placing texts the start of the ending, um, you know, is it really engaging with different, several types of components? That's the things you've got to look at when you are doing the video edit. The thing that I love is when we did the manufacturing right and we have options like cause they are called to action, we will need to we did five or four different versions.
Well let us just target everybody that likes Liverpool, right? And let's target everyone that doesn't like Liverpool. And let us see if we could find some things, some. And I believe that you could do that with organically, but if you infuse a little bit of money, it'll be really interesting. The results. It's possible to get your own gently. Definitely. So I think anybody has an overview or a blueprint to make not just a video publication in, knowing what to create and the way to push out there properly and, and those secrets, uh, pretty incredible. And for anyone we put together a guide which goes to what Daryl talked about there. Um that blueprint that is entire a few things that are different as well we didn't fit into this video, um, which you can grab beneath this video.
Right, right. And something which I discovered is even once you have a video that is performing very well, you know, um, the way that the algorithm operates on Facebook and other things, it's like perhaps in six weeks or seven months you do another cut and upload it, learn from what you already have, all the data that is there and say, fine, what should we edited this down since we had a sort of a drop off here. We add, you know, something to pull on them visually here. Uh, you can do that. And, and where you are in a position to do it, basically you are in a position to be successful because people will be inclined to overlook what they saw, you understand, from six months ago.
We're talking about shooting content, we're talking about incorporating texts, adding graphics, animations, and we're talking about adding captions, Emojis, all that stuff can be built and edited it right inside of [inaudible]. The main reason we constructed clip Ian was that it's available to absolutely everyone and we're speaking even in the event that you've never created a video before, you would like to get into movie creation for your company or you're an expert, you can produce what you may create anywhere else right inside of Klipfolio and what is more, even if you don't wish to shoot your own content clippy or provides you access to an extensive library of video clips, images and sound, she can pull all this stuff together to create videos. We will also throw in templates that are customizable. Therefore, if you fill in a bit uninspired, by way of example, you can catch one of our pre done video templates, then change the text along with the colors, upload your branding and your performing clip. Eao is your video creator and it's going to alter the way both beginners and professionals create video moving. We can't wait to show you it, so be sure that you enter your email below. Within the video, we are likely to pull back the curtain on Filipeo and explain to you the way this platform works and how it's going to change the way. We'll see you at the next movie.
You know, that can be among the worst things that you could ever perform and until we do that, there's a good deal. And there are phases, such as you mentioned, there is a stage of preparation, there's a point of creation, there's a point of post production, and then there's a stage for distribution. And every one of those phases are critical, uh, and they work in harmony together to get your movie.
So you have mentioned quite a few stages to creating a few of these kinds of videos. So I suppose we start at the very beginning, you mentioned preparation. Would you take us through what that means
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back to our video show where we are discussing video, but more specifically the types of video you ought to be generating to drive more gain and more cliquey worthy movie views into your business. In the previous movie we discussed the condition of the video marketing industry. When producing content what's working by today. In this video we're likely to go over the video content at a little more detail and talk about how to create the one video you should be generating immediately to push more clicks, more traffic, and more earnings on any item or service which you are offering.
Okay. So Chris, he probably enjoys football, right? Does he have a team? Liverpool. Liverpool. Okay. And is there a, uh, an opposing group that it's only a rivalry? There the greatest ones. Manchester United, which everyone understands. Okay. So Liverpool, Manchester United. Okay. So there is like any friction competition. Okay. First thing is like, okay, if we are going to produce a video, we need to have a purpose of that video. The number two is that we need to identify our viewers. Who Would we want watching this movie? So I would say it'd be people that are like hardcore Liverpool. Okay. And we need to begin breaking down of some of the things that they, they kind of rally around that would get them excited. And what would be among those things that you'd think, well, beating Manchester United scoring goals.
And what is the first thing that you think he is going to do? Probably share the video, After that link with the video fills. He's going to discuss it with not just one person, but he's gonna share with everybody that really likes what is happening, you know? And so that right there is outright critical. Then the next thing is, uh, actually hoping to describe what is a fantastic hook trigger just like you only have a few few seconds to grab his attention. And I think, okay, what can we do to catch his attention without audio within a few minutes? You know? And, and perhaps it is a caption above the movie which says, you understand, Liverpool's sucks. Yeah. I presume, I believe this video would be watched by him. You understand what I'm saying? And I think he'd have to be sucked in as he tried to determine what's happening in that video.
The way you would then strategy that. Yeah. Now we did lots of research beforehand. We were doing a great deal of preparation. We would like to begin executing on these things. Uh, and there's a formula for each and every video and this formula is exactly what founders will need to make to themselves. And there is a couple of elements to this formula that it, which it's universal for everybody. The very first one is, which we prepared for is a hook. We literally need to catch their attention. That hook is different on youtube versus Facebook. Allow me to give an example of that to you. Much like on youtube the hook would be like five seconds. And on Facebook it is gonna be entirely different because you are, you may have sound on or not. As you're kind of turning through their feed and you maybe only have a maybe a second.
So with that, simply to kind of move into this, and do you load the video first to your page and then contact all of these are the webpage to let them know it is never, or would you take a different strategy? Yeah I do that in the phase. I am known by me, the movies come in so I achieved since it may take a few weeks to get ahold of everybody or whatever. Who knows, maybe you're like, Hey, and uh, I'll discuss your movie should you share mine kind thing. That is not a bad thing if you're doing PR crossposting right. Where the weight is, uh, just to share a movie isn't. Like you've got to cross it and you need to give permission to cross post your articles to them. And that is kind of this key on Facebook, although the same for, you know, you're posting their content.
Of course. Yeah, that is logical. Okay. So speaking about video editing from kind of my experience and I am not a professional video editor and I know how much work goes into doing lots of these things you state, you know, the, the captions Mimi discovering, even just putting titles at the top and bottom of your video may take hours to get many people and a few people watching this may have no clue how to do that. So I suppose in that respect, is it worth the time to do that? Is it worth the time to sit down, maybe put in to editing the movie or alternatively spending money to kind of with somebody,
So we've discussed the initial stage of getting ready for a movie planning of movie. We then proceeded to obviously manufacturing and creating the video. Can speak a little bit about
So when we speak about going onto each platforms, I think that is, this is very important also. There are clearly I believe there are two elements you may tell me. Of is that the proportion of the video. Therefore, if you create in 1 video, you've got to think about how the other ones are transcribed into by that. But is there other, anything else you would type of need to be aware of if you are going to be creating content for say, Instagram or Facebook
Now presumably you'd take the content you just shot with Reese in your phone or whatever into an editing package or to some post production. I guess. Can you want to speak about what you do at that stage? Prepared to disperse
You might have two or three different versions of a video and you can test it to like, such as seriously what we do is we'll just throw a couple bucks behind it and and see how it converts. If it converts really well, you don't have to spend that much money to work out if people really click on it, engage with it, how much they watched the video to see if it actually works. And connect with them on a psychological level and thus spending the time in post to making your movie actually engage with the viewer, it provides you a greater chance for them to really share.
But the algorithm on youtube differently, you know, you'd do it otherwise onInstagram and different on Twitter. However, Facebook, I feel a great deal of people which are seeing this video want to capitalize on that and that is an easy way to say, hey look, if you can have this page that has a reach of let us say you understand, 10,000 enjoys that they really posted it, who knows just how many of you is they are going to get. Um, and, and you sort of reaches out to all these different pages where it moves back to your movie and all the analytics gets. Yeah, it is really cool. No, that's cool. Now with blended approach, like for me, I enjoy organic, but you have infused it with, with ads that are paid. Ads that are paid by far is the best way to get into in front of the ideal people. And if you know what you are doing, it can be very, very powerful. We're doing a movie around Liverpool, right if you don't know what you are doing, it is still be powerful because as soon as you say, okay?
It may kind of look like it is theirs. And that's a really important matter. So return to your case that we said, hey, if we're going to actually make a movie about your brother and his football team about Liverpool, while it's good or bad or anything, I'd like make a list of each, uh, webpage on Facebook on Instagram that will be pro or con. Um, you realize that is who we would like to contact. And believe it or not, you know, getting, uh, these connections with these people is a means to have massive increase. And I discovered that if you can get like five or six or 10 channels or pages which are similar to yours who are willing to talk about your content, I mean that explodes your, your expansion, that explodes yourown reach and you're likely to have the views that include it if you actually have done a fantastic job with your video.
Or if we think of players, possibly Mohamed Sala, he's, that Liverpool is greatest player may be hitting scoring from United, I don't understand. Yeah you can do different clips . But talking about they love, you understand, Liverpool, correct. And, and the behind it. Um, so I love to try to recognize a couple things. All these are of what could that individual that when he watches with video with bullet points. And then two, I really do research. Like I want to go out there and also know how well I know somebody, I am like, what's going on out there? So I do a little research on the internet seeking to see if there. Particularly when it's dealing with the topic available uh. So like for Liverpool, is there anything that's going on that will be in the news that would be applicable to, to the video now?
And thus you have to fortify it. And, also that point when we were talking about your brother, it is like if you add one of the other components that resembles, yeah, yeah, I enjoy this video. You know, you're like go from there. That is where he will stay on just a bit more. And if you get 20 seconds, if he will reach there and actually feel read more some kind of link to the movie, they will watch another minute, doesn't subsequently result in more involvement on the movies as well. So then they would be more likely. And 12 remarks are seen by us. It's like as you're connecting with them and you're speaking their language or however you are going to it, you're connecting with them on a psychological level and that they feel a part of something and they feel like dumb. It's like some thing that humanity feels obligated to perform.
Yeah, that makes sense. And once you've been through those stages a few occasions I suppose from looking at these three phases, and as you say, you do edits which can be important. And many people would, you know, she video, I have been guilty of this in the past and it'll throw up believing it is prepared without stuff. However, now I can see just how important it is to do variations because when you discover things that function, you can continue following that blueprint over and over and over again. We're going to talk about the 1 sort of video so as to blow up your small business you have to have, but not only about what that video is. We're going to talk about make and the way to structure that video. Let us go.
All you have to do is opt in, pop your email in there, we'll send you that guide. So during this movie along with the very first video, we've talked a great deal about producing the ideal video which includes everything from naturally preparation, right how to shooting the movie and then obviously the article of where you have got to edit the video up in the right way and to receive the best distribution. Now that all is very, very difficult for many people. The majority of individuals don't have access to camera gear that is expensive to take picture content. For example. The majority of people don't have access or the skills to use editing software and that is the reason why we build Klipfolio. Klipfolio is an internet based video founder that permits you to create amazing looking videos. Just like the videos we've discussed in the palm of the hand in the two videos.
And even on Instagram, it's likely to be different. And so looking at this, it's similar to that hook is like the part. And I would actually place a lot of work and energy to try and work out how you're going to captivate people's attention and the way you suck them in the content. That after that, after the hook, you can reinforce your brandnew. Therefore, in case you have a brand, you might have a branding component. This is an optional thing. Uh, it depends on which kind of content that is video you are producing, you know, also, then two, you're moving into the meat of the content. Now here's something which I discovered over, you understand, 40 some odd billion opinions. It is like folks have a tolerance to observe. And I, I've been around Facebook, although I don't know whether you've dropped in this category and I have never turned to the audio.
That is logical. Makes Sense. Okay. So that makes sense. Um, but something I want to circle back on really fast is you mentioned if you're creating video and among those thoughts everyone has, I mean, I've had this before when I've created videos, I will only share the same movie anyplace. Can you elaborate on this is a lousy idea? And that's a kind of a thought process that is poor.
So it's like getting these pins. And two, there is those organic hooks within the video. Like he got him, you got to reinforce whatever that title is. And I give that some thought. Um, and that the stage before you move onto the next step. But there's one other thing that I really look at is that which, what source of medium are we likely to use? Is it likely to become a better Instagram one then than Facebook? Is it likely to be better on youtube or on Twitter? You know, what is likely to be the best way to distribute it and just like you have to look at the stage of that you're trying to reach. Now, one of the biggest mistakes, it is like, well I will just distribute it everywhere, you know, and you are creating a video trying to go on each stage and that is a huge mistake. Yeah.
You're good. Uh in the event that you want your video to be seen, you will need to have a preparation stage of the way you are going to distribute it. So back in the phase, you are like, okay, who's going to actually discuss this video? How are you going to engage with them? You know, is it likely to be achieved through advertisements organic or is it going to become a mixed strategy where organic being done by you and adds? Uh, for me personally, I love other channels out there. I love webpages on Facebook reason they need to feed the algorithm. They need to obtain their articles outreach. And a lot of people are prepared to share your video. Uh they are, they're able to cross post your own video. And so it is like coming from their page and it is like an content, even it isn't theirs.
It's like when you find something cool and you are like, hey, you gotta check out this. You know, we must do that. We've got to that word of mouth. And that's that's what the videos that are social do and where it is so potent. And after the center, basically of the content, you've got to get a call to action. Um, and, and you may not believe, well, though it is a societal video, I'm not actually doing it , you know, it is simply more of an inspiration or it's merely a [inaudible] or anything. Because are you trying to grow an 16, that call to action is still crucial? Like recall when we spoke about what is the purpose of the video? Or if it's to sell products, we need to push them to a landing page or to, you know, hit on that purchase button directly under the video. Uh, or if it is for inspirational it's like some thing or a Hashtag to combine a cause, you know, I mean the list goes on.